I am a true admirer of recent Peugeot production cars, Mr. Folz, but I'm sorry to say that the design of your new 907 is totally wrong for Peugeot.
Many designers have had a dream to, at least once in their lives, style a Ferrari. It's an understandable dream for a creative person.
But, Mr. Folz, you should tell Peugeot design director Gerard Welter to stop adding Ferrari details to your cars.
The new 407 sedan is clearly inspired by the Ferrari 456 GT. Its front grille and the shape of the C-pillar say Ferrari, but, in the end, it is still a decent Peugeot.
The 907 is a completely different story. The air intakes on the sides of the 907 are taken from the Ferrari 250 GTO and from the 275 SWB. Looked at from the side, the 907 is neither a good Peugeot nor a decent Ferrari. It is merely a bad dream.
It is a pity to add Ferrari cues to Peugeot cars. And there's no need to do so. With the 206, the 206 CC, the entire 307 series and the new 1007, Peugeot has strengthened its brand image and has created a strong family feeling.
Moreover, Peugeot, unlike some South Korean and Chinese carmakers, doesn't need to resort to copying to strengthen its brand image. It's already strong enough.
Peugeot's pure designs -- the 206 in particular -- are still fresh as they approach the end of their life cycle. There was never any need for a restyling and I think this is the best work Mr. Welter and the Peugeot design staff have done to date.
So, Mr. Folz, please force them to stop adding Ferrari cues to Peugeots. The car's logo is a big cat. But the 907 is not feline; it is just ridiculous.
E-mail reporter Luca Ciferri at