General Motors raised prices early in September, and as might be expected, Ford Motor Co. tagged along. One difference: GM boosted Chevrolet and GMC truck prices; Ford concentrated on its cars.
For each automaker, it was the second price increase of the 2005 model year. And the 2005 model year is only four days old.
In the September increase, Ford cars climbed an average of $161, Lincoln models rose $155, and Mercurys went up an average of $123. All figures in this report are sales-weighted, but they have not been adjusted to reflect additions, deletions or standard equipment.
Ford trucks are priced an average of $171 above the final prices of 2004 models.
Ford Motor's 2005 North American cars and light trucks are priced an average of $185, or 0.6 percent, over the final sticker prices of 2004 models.
By makes, the increases in the model year to date average $186 for Ford, $160 for Lincoln and $122 for Mercury. The corporate average is almost the same as the Ford Division average because Ford Division accounts for 89.5 percent of the sales of the company's vehicles built in North America.
By comparison, Chevrolet accounts for 58.5 percent of GM sales.
Ford shaved $95 and $160 from two 2005 Mustang models, but price-conscious buyers will pay more for a 2005 than for a 2004. The base 2004 model - at $18,775 - has been dropped. The lowest tag for a 2005 coupe is $19,410 for a Deluxe.
With two price increases already on 2005s, Ford Motor and GM are a bit ahead of last year's schedule. In the 2004 model year, each company had five price increases. They averaged $696 for GM and $556 for Ford.
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