New Hampshire dealer Jay Alosa created an alarm system that notifies him by e-mail when mistakes or missed opportunities are about to occur. He now markets it to other dealers. Automotive News Staff Reporter Lindsay Chappell spoke with him about his product.
You've taken this idea nationwide. Doesn't that throw you into competition against the big guys, ADP and Reynolds and Reynolds?
No, not at all. We're enhancing the value of their products and services. They're big companies with a lot on their plate. To them, this is just like free product enhancement.
Do they see it that way?
They're definitely in favor of it. ADP is sending us customers. It helps them when a customer is happy with their system.
How hard of a sell is your product? Is it tough to get other dealers to warm up to a computer solution to their management issues?
I always loved everything to do with computers. My dad absolutely hates computers. But he latched onto this. As it turns out, about half of our customers fall into that category.
The good thing about it is, it's not a two-way interaction.
You get an e-mail and read it. You don't have to do anything.