MUNICH, Germany -- Rolls-Royce is sticking to its goal of selling 1,000 Phantoms this year even though it had sold only 358 in the first seven months, the head of the BMW division told a newspaper.
"We are still well on the way there," Karl-Heinz Kalbfell was quoted on Monday as telling Automobilwoche, noting many customers tend to buy late in the year when bonuses arrive.
But he stressed that the division would not sacrifice margin for the sake of sales. "We have the same targets here as do other BMW group brands," he said.
He said the brand may be able to sell 1,200 units in 2005, while 2006 sales could benefit from a long version of the car and a cabrio model.
"The positive echo to the 100 EX cabrio shown in Geneva shows me that we should make an offer here quickly ... I am fighting to make this car as quickly as possible because we can reach the most customers with this car," he said.