Managing Director Automotive Technology Division, Robert Bosch
Bernd Bohr is leading Robert Bosch's diesel drive, both in Europe and in the US.
In the past year, the managing director of Bosch's automotive technology division oversaw the introduction of the third-generation common-rail diesel, a cleaner, more powerful and more fuel-efficient version of its predecessor.
Diesel technology is crucial to Bosch. Analysts predict diesels will account for more than half of new-car sales in Europe by the end of next year and Bosch intends to keep leading this trend.
But, as the head of Robert Bosch's largest division, Bohr is pursuing growth on many fronts.
Diesel systems is just one of them. Diesel particulate filters is another growth area. And Bohr has high hopes for gasoline direct injection, and the company's electronic stability control systems.
Bosch's strategy is to partner with all automakers and find the best technical solutions possible. "What you're not going to see, even in the distant future, is Bosch making its own car," Bohr said last year.
Bohr studied engineering in Aachen, Germany, and started at Bosch in 1983.
He quickly moved up the ranks. From 1993 to 1996, he worked in Japan as head of manufacturing at Nippon ABS Ltd., a former Bosch joint venture.
In July 1999, he became a member of Bosch's executive committee, four years later he became head of vehicle technology. He is also responsible for the company's activities in India.
The Bosch group's revenue was E36.4 billion in 2003. Almost E24 billion was generated by Bohr's vehicle technology division.