In most Western countries, corporate problems hit the big time when a company becomes the subject of jokes by late-night TV comedians.
In Japan, a company's failures achieve similar notoriety when they become the subject of cartoons in irreverent weekly magazines.
Mitsubishi's quality problems, for example, were lampooned in a comic strip in the magazine Shukan Gendai.
In the first frame, a life insurance salesman rings a family's doorbell and is spurned.
In the next frame, a man selling fire extinguishers rings the same bell. In the third panel, the husband comments, "Aren't there a lot of salesmen lately?"
The wife replies, "It's odd, because they aren't going to any of the neighbors."
The final frame explains the mystery: It shows a Mitsubishi car in the driveway.