CARMEL VALLEY, Calif. -- Global sales and marketing will gain priority in the wake of the Aug. 13 management shuffle at General Motors.
According to executives and insiders, GM is focusing on two goals: continuing market share gains in China and pushing Cadillac sales and marketing in Europe and China.
Those efforts will require GM to unify global marketing, says Mark LaNeve, GM's newly appointed North American vice president of marketing and advertising.
LaNeve replaces John Middlebrook, who will become GM's vice president of global sales, service and marketing, a new position.
Middlebrook, 63, will formulate a common sales, service and branding strategy for GM's global products - particularly Daewoo and Chevrolet - in China, the Middle East and Europe.
GM's effort to install common global processes for design, engineering, purchasing and product development are key to its global strategy.
"Sales and marketing should practice the same principles," LaNeve says. "We need work there. We need a consistent image worldwide."