As an ex-factory rep who worked as a parts and service rep with Peugeot from 1990 to 1997, I would like to comment on Mark Rechtin's July 12 column ("2 quick moves could get Peugeot back in U.S. market").
For Peugeot to sell a car here, it must make several changes that Rechtin didn't mention. First, it must change its marketing ideas. Putting ads in Architectural Digest and Gourmet and having one or two commercials on TV would not be a good strategy.
Second, Peugeot must dual with dealerships that sell other European products rather than dealerships that sell American, Japanese and Korean cars.
Many dealers considered Peugeot a thorn in the side because of poor sales and marketing.
The third factor, and the most critical one, is it must find technicians that are devoted to the product.
I own a 1991 Peugeot 505 SW8 and a 1989 Peugeot Mi16. I hate to part with them, but since it is hard to find anyone who knows how to repair them, it's hard to take them out of town.