DETROIT Cadillac marketing chief Mark La-Neve will replace John Middlebrook in the automakers top North American marketing and advertising post on Sept. 1.
Middlebrook, 63, will move to a newly created global post. He becomes vice president of global sales, service and marketing operations. LaNeve, 45, replaces him as GM North America vice president of marketing and advertising.
A GM spokeswoman says Middlebrook will work in partnership with marketing chiefs in GMs regions. Some global teams will report to him as he seeks to spread best practices among regions, she says.
Jim Taylor, 47, vehicle line executive for GMs rear-drive Sigma luxury architecture, will succeed LaNeve as Cadillac marketing general manager. Taylor has held engineering, manufacturing and purchasing positions.
Mike DiGiovanni, 56, marketing general manager for Hummer, will become executive director for strategic marketing for GM, a newly created position.
Susan Docherty, 41, will replace DiGiovanni as Hummer marketing general manager. Docherty is returning from a one-year Sloan masters program at Stanford University after being marketing manager for the Cadillac Escalade.
Middlebrook previously was Pontiac and Chevrolet general manager. He took his current post in 2000.
LaNeve worked for GM from 1982 to 1997. He moved to Volvo Cars of North America, becoming president. He returned to head Cadillac marketing in 2001.