DETROIT -- The redesigned 2005 Jeep Grand Cherokee will be launched with incentives this fall, says Jeff Bell, Chrysler group vice president of Chrysler brand and Jeep marketing.
"We don't wish to be naive," he says. "This is the second-most incentivized segment in the industry after full-sized pickups."
Chrysler will announce 2005 Grand Cherokee prices by Aug. 20. The automaker will use its new strategy of lowering sticker prices to lessen the need for hefty rebates. A primary goal is creating monthly payments in the range of the current model, Bell says.
The Grand Cherokee incentives will be modest, he says. Bell says that even the hot-selling Chrysler 300 carries a $1,000 incentive for customers who buy or lease through Chrysler Financial.