Aug. 11 – The 600-plus Mitsubishi dealers in the United States may be fretting about whether the brands sales have really hit bottom as predicted by North American honcho Finbarr ONeill on Tuesday.
And they may have concerns about how the company will winnow the dealership body down to a more rational size.
Meanwhile, the 700 Mitsubishi dealers in Germany are on the muscle.
Mitsubishi sales in Germany have dropped about 15 percent this year after DaimlerChrysler scaled back its involvement in the Japanese automaker, according to Automobilwoche, a sister publication to Automotive News.
The chairman of the German Mitsubishi dealer association told Automobilwoche that the drop is especially difficult because the company projected sales growth of as much as 30 percent this year after a market collapse for Mitsubishi that began in 2000.
The head of the dealer group wants the company to renegotiate its dealer contracts that determine dealer profit margins because those contracts specify performance targets that are impossible to hit under the new circumstances.
That could happen here, right?
The market situation and dealer relations in Germany and the United States arent exactly the same, but dealers in Germany have similar options for beefing up their businesses. Some are considering taking on other brands.
And the association is urging all dealers to pay more attention to used cars plus their parts and service business, including going after more service business from non-Mitsubishi vehicles.
This aint the greatest time to be a Mitsubishi dealer in Germany or the United States.