MADRID -- The numbers are minuscule, but General Motors' heavyweight Hummer seems to have hit the mark in Spain.
Since the three-ton, $96,000 Hummer H2 appeared at the Madrid auto show in May, sales have surged, says Carlos Espinosa de los Monteros, managing director of Hummer Spain.
Enthusiasm aside, that surge translates to just 31 sales.
The H2 and the H1, built by AM General in South Bend, Ind., went on sale in Spain at the start of the year. The H1 costs $241,000.
Hummer Spain had expected to sell 40 vehicles this year. But after six months Hummer Spain is 75 percent of the way there.
"We have revised our sales forecast to 60 units this year," Espinosa says.
Additional Hummer models will arrive soon.
The H2 SUT pickup that comes before year end will cost about the same as the H2, Espinosa says.
The smaller H3, which will share many of its parts with the Chevrolet Colorado pickup, will be available next year.
The H3 will cost $72,000.
The importer has formed the Hummer Club of Spain and will stage its first weekend rally in October. About 15 Hummer owners are expected to participate.
Hummer Spain expects to create further demand for the SUV through its joint sponsorship of an H2 that will participate in the Paris-to-Dakar Rally, which runs from New Year's Eve to Jan. 21.
Hummer Spain has a network of eight dealers, mostly retailers of premium brands, which are located in Madrid, Barcelona, Marbella, Alicante, Murcia, Valencia, La Coruna and Bilbao.
Waiting times for the SUVs vary. It takes about three weeks to get an H2 but about three months to receive the H1.
"About 4,000 cars costing more than 80,000 euros (about $96,425) are sold each year in Spain," Espinosa says.
"These customers are looking for cars that stand out and offer unusual technological characteristics."