Fiat Auto CEO Herbert Demel is a strong supporter of his company's new breed of four-wheel-drive passengers cars.
Demel is a four-wheel-drive expert. He was Audi's product development chief from 1990 to 1994 before becoming Audi CEO.
In the past 25 years, Audi has been in the forefront of 4wd applications in passenger cars.
In 1980, Audi introduced the limited-edition, high-performance quattro coupe. In 1982, it introduced the first volume production 4wd passenger car, the 80 quattro sedan.
Under Demel, Audi extended 4wd to its entire product line, even including the TT roadster.