Have you noticed that you hardly ever see a woman behind the wheel of a Hummer?
General Motors says 25 percent of Hummer buyers in the United States are women but it sure doesn't seem as if they're the ones driving the vehicles.
Maybe it's the Arnold Schwarzenegger macho effect that goes along with a Hummer. The testosterone factor appeals to a lot of guys but may not mean much to most women.
Or maybe women are more sensible. Perhaps they think the Hummer H1 is impractical for any urban mission that doesn't include breaking down a door for a drug bust. Or that the H2 is less practical than other SUVs in its class because the spare tire takes up too much cabin storage space. And the SUT may seem a little gimmicky to most women.
Or maybe I'm just not paying enough attention.
Although you don't see many females behind the wheel, women are a driving force when it comes to purchasing a Hummer, according to GM, which says 80 percent of Hummer buyers are married and the wife is the biggest influence on the purchase decision.
And that's not true just in America.
Spanish women are convincing their men to buy Hummers too. Hummer went on sale in Spain earlier this year so the numbers are small. But the trend is clear.
Of the first 31 Hummers sold in Spain, seven were H2 models sold to men who had no intention to buy one -- until their wives convinced them to make the purchase. As a result of the surprising feminine appeal, Hummer Spain raised its sales forecast, reports Automotive News Europe.
Can you believe it? Spanish women are overcome by the Hummer's charm. Maybe the testosterone factor is a turn-on after all.
Hummer sales in the United States have tailed off and leveled off, suggesting that the fad factor is gone. Hummer execs don't need another ad campaign to perk up sales. They need to take whatever is attracting Spanish women and give it to American women.