Infiniti Division has revamped its certified used-vehicle program. Division executives say they designed the program to improve sales and to be simpler for dealerships to manage.
The new program began May 1. Infiniti General Manager Mark Igo says he expects it to help the automaker double its certified used sales to 10,000 vehicles in the United States this year.
Infiniti sold 5,205 certified used vehicles in 2003 and 2,024 in the first five months of 2004. By comparison, BMW, the best-selling certified luxury brand, sold 65,693 certified used vehicles last year and 29,744 in the first five months of 2004.
But Igo says he believes Infiniti's revised program will generate many more sales than the plan it replaced.
"The dealers didn't see (the old program) as being very robust, and it was confusing," he says. "They were more apt to look at an aftermarket extended service contract and call that certified. We wanted to bring it in-house, and that's what we've done."
Igo says he does not expect the revised program to make money for Infiniti. Rather, he says he wants the program to attract entry-level luxury-car buyers.