SAN FRANCISCO -- Nissan says it will sell the boxy Cube in North America but stopped short of saying it will come to the United States.
The Cube, sold in Japan, has an unusual design that conventional wisdom said wouldn't fly in North America. But the Scion xB and Honda Element proved that boxy can sell here.
Nissan Motor Co. plans to expand sales of the Cube "to new countries including North America," said Mario Canavesi, a marketing executive at Nissan Europe, at a press event here two weeks ago. The Cube will be part of a global Nissan product expansion from 2005 through 2007, he said.
Mitsuhiko Yamashita, senior vice president of Nissan Motor's advanced vehicle engineering department, said, "It looks likely that the Cube will come to the United States, but it is not definite."
Still undecided are the vehicle's horsepower and styling, he said. The current Cube has only 98 hp.
The company must decide whether the extreme boxy styling of the Cube will remain popular.
A company executive who declined to be named said that the next-generation Cube will be sold in the United States around 2007.