Shifting dealership Web site management duties to Cobalt frees GM's sales, service and marketing staff to concentrate on customer relationship management. GM's sales staff will not have to spend time marketing Web site services to dealerships.
The Cobalt deal also will help speed up dealerships' Web marketing, GM says. "When GM has a new incentive, we can promote that incentive with a touch of a button across the dealer Web sites by putting it over Cobalt, rather than to each of the dealers individually," says Jack Bowen, general director for GM customer relationship management.
Cobalt will offer dealerships three PowerShift packages, all of which cost more than DealerLink.
Monthly fees for one-year contracts with PowerShift range from a basic $349 package, to a $699 midtier package, to the premium $1,099 package. Discounts will be given for multiyear contracts.
The entry-level package covers basic Web design and allows dealerships to display their new and used vehicles online. The mid-tier package adds online advertisements. The premium package helps dealerships determine whether toll-free phone numbers are generating sales leads.
Cobalt will contact DealerLink customers in the next three months to discuss the details of PowerShift.