DETROIT - Ford Motor Co. plans to expand its Quick Lane program by 100 shops this year.
Quick Lane is Ford's program to win back business lost to independent oil-change and repair shops. The automaker is pushing the Quick Lane concept aggressively at its 4,400 U.S. dealerships to get more than warranty work for service bays.
"Now that their warranty work is dropping, dealers must look at other ways to recoup that business," says Sherman Levitt, alternative service project manager for Ford's Customer Service Division.
Ford and Lincoln-Mercury dealers opened 80 Quick Lane shops last year. That's the most in any year since the program began as a pilot in 1997. It brought the total number of Quick Lanes to 279.