LONDON -- Organizers are gambling that changing from a fall to a spring event in late May can rejuvenate the Birmingham auto show.
But for the UK show to be really successful and reverse falling attendance, organizers must rekindle manufacturer interest.
Sources say Land Rover will unveil the V-6 diesel version of the Discovery at the show. Land Rover is scheduled to debut the V-8 gasoline version in April at the New York auto show.
The last really successful Birmingham show was in 1998, when the Rover 75 and Jaguar S-type both made global debuts. That year, 700,000 people attended. Attendance fell to 485,000 by 2002.
The sponsoring Society of Motor Manufacturers and Traders is scheduling the show to start May 26 over a major UK holiday weekend.
It also is adding stunt drivers and test drives for showgoers.