WALNUT CREEK, Calif. - Next Phase Media has created an online service that allows dealers to inspect hundreds of online used-vehicle leads from consumers and pay only for those they believe fit their business needs.
Consumers who visit the company's OpenAuto.com Web site enter detailed information about the used vehicles that they want to buy. OpenAuto.com shops the requests, which include everything but customer contact information, to dealers.
Dealers get contact information when they buy a lead. The company charges dealers $19.95 per lead.