DETROIT - The Society of Automotive Engineers is turbocharging its 2004 World Congress.
For the first time, the congress will include a miniconference called "High Performance Cars - A Passion for Performance."
"This is the best new thing I think that we have at congress this year," says Dave Amati, director of the automotive business for SAE International.
"We're having a pavilion on the show floor to match up with the technical programming. We're having the stars of the industry from Formula One, NASCAR, Indy, specialty vehicles."
Those stars include Jack Roush, Carroll Shelby and Jackie Stewart. SAE is focusing on performance not only to get the congress' usual attendees talking, but also to draw young engineers.
"The value proposition for a young person seems to be a lot different from a veteran," Amati says.
The annual congress begins March 8 at Cobo Hall in Detroit. About 38,500 people attended last year's show. SAE expects as many as 40,000 attendees this year and is hoping for a 3 percent or 4 percent increase every year after.