Most car and truck buyers are more interested in technology that protects them rather than entertains them.
Maritz Research found that better than two-thirds of consumers surveyed said that on their next vehicle they would definitely -- or probably -- buy high-tech safety equipment. That's stuff like active cruise control, night vision systems and collision sensors for backing up.
Fewer than one-third said they would rather buy technology such as DVD and MP3 systems, voice-read e-mail access or satellite TV for passengers.
Not surprisingly, the Maritz Poll found that older drivers were the ones who preferred the night vision system. And that consumers under age 35 -- especially males -- had much higher interest in entertainment technology.
No fooling? All you really need to do is get in a car driven by one of my sons. But don't forget to turn the volume way down.