A line of gratitude to Automotive News and John K. Teahen Jr. for recognizing what so many so-called experts in demographics have been missing for a long time ("It pays to sell to old folks - our ranks are growing," Nov. 24). The mature customer has been and always will be the car dealer's bread and butter.
I am the manager of a dual-point store in which both manufacturers seem in love with the idea of the Generation X consumer.
I find it somewhat ironic that we continue to look for perfect loyal customers in 25-year-olds fresh out of college or trade school, in debt to their eyeballs and not understanding what customer service, profit and free enterprise mean while their parents are sitting at home wondering why every TV show and commercial caters to their children's generation.
It is my desire that soon we in the automotive industry will learn to cherish the group that made us successful.
In case you are wondering, I'm 41 years old.