Feb. 17 -- Men drivers take a lot of abuse from women who say we're too macho to stop and ask for directions on those rare occasions when we're temporarily off course.
Onboard navigation systems can be a big help in staying on course, but at upwards of $1,300, they're still too expensive for most car buyers.
Only 2 percent of the light vehicles produced in the United States this year will have factory-installed GPS systems, according to the consulting firm CSM Worldwide. That's about 350,000 vehicles.
Prices are coming down and installation rates are rising.
But experts believe that $500 is the price point where most consumers will think that an onboard navigation system is a good value.
Then all GPS will need is a friendly little voice to remind you not to be too macho to turn it on.