MG Rover CEO Kevin Howe thinks he can beat long odds and keep the 145,000-unit British automaker alive and independent.
Critics say MG Rover's volume is too low, its sales too regional, its product lineup too old, and its cash reserves too small to survive on its own.
Skeptics doubt that MG Rover can manage without a larger partner.
Howe says MG Rover has invented a new business model for independent automakers based on alliances with a variety of partners for technology and product development. Howe insists that MG Rover will not be sold to become a secondary brand for a larger automaker.
On a bright note, the company's January UK sales were up 15 percent from last year.