LAS VEGAS -- DaimlerChrysler AG has set a target of 2006 for regaining its standing at the top of the quality charts, its top car executive says.
Jürgen Hubbert, board member responsible for Mercedes-Benz and Smart, said the automaker is working hard to correct the glitches that have plagued the electronic control systems in Mercedes-Benz vehicles.
Mercedes-Benz spokesman Geoff Day said there is no specific quality survey or timeline that the company is citing as a target. He said that attaining No. 1 status is more of an internal commitment.
Speaking at a J.D. Power and Associates industry conference in Las Vegas, Hubbert said: "We have bugs in the system. We have to learn the right way to organize electronics and have the same reliability standards."
He added: "Who is in the lead always has the biggest problems."
Mercedes-Benz has fared badly in recent owner surveys, such as the AutoMarxx report prepared by the ADAC, Germany's largest automotive club, or the J.D. Power and Associates durability study.
But a website run by disgruntled customers, Mercedes-Benz-usa.com, also has appeared. The website has developed a "Mercedes Benz Problem Resolution Guide" for US Mercedes customers who are unsatisfied with their cars or with the automaker's employees.
Mercedes-Benz's disappointing results are mainly associated with quality problems and electronics failures.