When MG Rover reintroduced the MG brand as variations on its Rover cars to boost average transaction prices, it had no idea what the upper limit was.
How about £275,000 (E404,000) for a MG TF?
To mark the 80th anniversary of the MG brand, MG Rover had donated a special-edition MG TF LE 135 in pearl black to a London charity devoted to helping needy and retired retailing workers.
The car was first bought at auction for £125,000 by Philip Green, boss of London-based Arcadia Group, sometimes called the "King of the British High Street." But Green immediately re-donated the car to the auction, and the new round of bidding went to £150,000.
The second buyer was rival retailing magnate Tom Hunter, who plans to use the car to raise even more charity cash.
Maybe someone will eventually drive the car.