Those skeptical about MG Rover's prospects, apparently don't include the company's own employees.
An executive recruiter says it is difficult to get MG Rover personnel to work elsewhere.
"They fervently believe in what the Phoenix Group is doing," the recruiter said.
Rob Oldaker, MG Rover product development chief, said employees like the challenge of developing variations of existing projects on short deadlines and tight budgets.
Said Oldaker: "We've established a way of working that has astonished a number of people."