Not having enough vehicles available for sale on Suzuki's used-vehicle auction Web site was one of the complaints voiced by dealers at the Suzuki make meeting.
Koichi Suzuki, president of automotive operations at American Suzuki Motor Corp., said he welcomes those complaints. He said the company's aggressive new-car sales target of 200,000 vehicles by 2007 makes it imperative that the company listens to its dealers.
"I am very encouraged to hear dealers say, 'Give us Suzuki pre-owned cars.' It is key to growing vehicle value," said Koichi Suzuki after the meeting.
He said Suzuki has developed a certified used-vehicle program that it was to present last week to the Suzuki dealer advisory board.
Suzuki plans to start testing the program at the end of the second quarter and implement it nationwide in nine months to a year, Koichi Suzuki said. "Our communications with dealers assure us that we are doing the right things," he said.
Jerry Goldstein, chairman of Suzuki's dealer advisory board, said he thinks the certified used-vehicle program will enhance Suzuki's resale values.
"Customers will be happier buying a (certified) used Suzuki from an authorized dealer because we check the vehicles, and we do the warranty work," said the owner of Five Star Suzuki Automobiles in Altoona, Pa.
Goldstein said dealers are happy with the company's products and its advertising. Many are seeing an increase in floor traffic.
He said the national advertising for Suzuki's mid-sized Verona particularly is effective. Suzuki started selling the Verona in December. It is a rebadged model built by GM Daewoo Auto & Technology Co.