Coming off a record sales year, GMC will push to hit 600,000 sales in 2004.
Lynn Myers, marketing general manager for Pontiac-GMC, said the goal is realistic. GMC sold 563,479 vehicles in the United States last year. But dealers say it will be a challenge.
"It's going to be a stretch, but the way GMC is going, anything is possible," said Todd Hyden of Ross Hyden Auto Superstore in Carlsbad, N.M.
Dealers are buoyed by the launch of the GMC Canyon mid-sized pickup, replacing the Sonoma small pickup. But, Myers says, the Envoy XUV variant, with its retractable rear roof, still is "finding its place in the market."
Hyden said dealers expect strong sales of the half-ton Sierra Crew Cab debuting this spring. In strong truck markets, a crew cab, which GMC has lacked, functions as a family vehicle for many buyers.
GMC will seek to re-emphasize its position as an upscale pickup/SUV brand this year by expanding Denali models, which feature enhanced performance capabilities and posh interiors.
The Denali designation will be available on the Envoy, Envoy XL and half-ton Sierra Crew Cab for 2005.