Ford Division is trying new ways to push the 2004 F-150.
A program called Fast Cash started Jan. 16 and runs until March 1. Dealerships were given $500 certificates toward a new F-150 that can be given to customers at the dealer's discretion. The number of certificates awarded was based on the store's F-150 sales in 2003.
Every store got at least one; the average got about five. Dealers can use up to two certificates per transaction. It is not dealer cash; it must go to the customer.
Ford also ran a special $1,000-per-truck dealer incentive on the F series on Jan. 28 through Feb. 2 to push end-of-the-month sales.
Sales of the redesigned F-150 have been strong. More-expensive Super Crew models account for more than 50 percent of sales, so Ford wants dealers to use Fast Cash to sell other models to balance inventories.