Mazda and its dealers discussed an exclusive-showroom program, an aggressive stance by its finance arm and the possibility of new segments.
The program allows for cash assistance to dealers building an exclusive facility or a stand-alone showroom with a shared back shop, dealers were told at the make meeting.
The incentive program takes effect April 1 and is in place for three years. Incentive support includes cash-per-car as well as a capped percentage of building costs.
"We want to assist dealers who want to invest in Mazda," said Jim O'Sullivan, CEO of Mazda North American Operations.
Another reason for Mazda dealers to be upbeat: The automaker is looking at new segments.
O'Sullivan declined to give details, but said: "We're not going to try to be all to everybody. We won't just slap a badge on another car and call it a Mazda. It has to fit the brand."
Dealer council chairman Joe Shaker, from Wellesley, Mass., said Mazda needs to "keep pushing into new segments so dealers can get more throughput. We have to identify what's missing and fill the gaps."