Beginning in 2005, Audi of America will reward dealers with $750 per new and certified used vehicle sold in exchange for exclusive dealerships, dealers learned at Sunday's make meeting. The financial reward will remain in place for three years, said Bill Hoehn, Audi Dealer Council chairman. (See interview on Page 6.)
"It's a major change in the relationship between factory and dealer," Hoehn said.
Currently Audi dealers are rewarded based on sales, customer satisfaction scores and other complex performance measures.