Chrysler Financial has beefed up its commercial fleet operation to help dealerships win more fleet business.
The unit had consisted of four staff-members dedicated mainly to financing heavy-duty truck purchases. The renamed Business Vehicle Finance division will go after light-vehicle business, too. It will be staffed with 10 specialists in the field and 20 who will consult with dealers by phone.
The new division, which is being promoted at the convention, offers flexible financing arrangements to help dealerships woo commercial fleets. It also is training dealership personnel to better serve commercial customers.
The division has an aggressive plan. "With the new Dodge Sprinter we saw an opportunity for growth in the commercial segment," says Klaus Entenmann, vice president of Chrysler Financial. "Most of the Sprinter sales are commercial."