At Jupiter Chevrolet in suburban Dallas, a fifth-generation family member is already making a big impression on customers.
When Michael Matetich Jr. advertises a car sale on the radio at Jupiter Chevrolet, his 7-year-old son, Michael III, known as "Tripp," pipes in and says, "Gee, Dad, can't we go lower?"
The two play off each other so well that owner Michael Matetich Sr., 57, says the ads are gaining a lot of recognition for the suburban Dallas dealership.
"I've never heard so much response until we started using my grandson," Matetich Sr. says with a chuckle. "He's being portrayed as the future owner of Jupiter Chevrolet."
Despite the influx of large national chain dealerships in the area, he says his business is doing well and he attributes that to it being locally owned.
"People like dealing with the owners," he says. "They know there is somebody on the premises that can make any decision. The big corporate boxes have to go up the ladder to get an answer.
"I love the big boys. Every time they move another store by me, my business goes up. They're putting corporate people in there who are not entrepreneurs. For them, it's a job. Their hearts aren't in it."