In 2000, Subaru of Jacksonville sold about 100 new vehicles. Last year it sold 350.
Achieving those results required a significant transformation: a new dealer principal, a new location, a new staff and a thorough commitment to the brand.
"I replaced the previous dealer in the summer of 2000, and in February of 2002 we built a new facility and moved to a new location. We're now situated in a vibrant car row," says dealer principal Phil Porter.
Subaru told Porter that the dealership was available and asked if he was interested. He owns a Subaru store in Connecticut, so he was familiar with the brand.
"The factory had an idea of what could be accomplished with the store," he says. "The move made sense for me because I wanted to be involved in a major metro area. For me, Subaru of Jacksonville represented a potential for growth in a big market."
Porter quickly realized why Subaru of Jacksonville was not living up to its potential, and he went to work. He started with a basic tenet for any dealership's success: commitment to the brand.