When the new Brodheadsville Chevrolet opened in Brodheadsville, Pa., in January, it was easily recog-nizable as a Chevy dealership. Out front were the new golden bow-tie Chevrolet sign and the brand-specific lettering across the front of the building.
But the building had a unique floor plan, and its external appearance blended well with its conservative middle-class neighborhood.
"The requirements from Chevrolet were very flexible," says dealer principal Bill Rosado, whose Rosado Group owns three other dealerships in northeastern Pennsylvania and one in upstate New York.
Although Chevrolet offers a full dealership plan, the modified Brodheadsville version was"more user-friendly to us."
"We had to get approval," Rosado says of the building plans. Suggestions from Chevrolet for a more dramatic exterior, a larger waiting room and a playroom for children were added to the plans, he says.
Rosado considered sticking to the standard Chevrolet dealership plan. But after talking with another Chevrolet dealer who used it, he says he's glad he went his own way.
Mark Lauer, director of retail facilities for Chevrolet, says that General Motors has moved away from one-size-fits-all dealership plans because they usually don't fit the local terrain or dealers' varying needs.