DETROIT - The Chrysler group has caught up with General Motors and Ford Motor Co. by posting its third increase in sticker prices of 2004 cars and trucks.
Meanwhile, no import-badged brand has raised prices more than once on 2004 models. Vehicle pricing is a game of "keep trying until you get it right." The imports are much more adept at getting it right than are the Big 3.
Chrysler's winter price boost averaged $82, or 0.3 percent, on a sales-weighted basis and brought the group's total increase on 2004 models to $374, or 1.5 percent.
By comparison, the three GM increases on 2004 models total $531, or 1.9 percent, and the three Ford Motor bumps total $311, or 1.2 percent.
The figures were compiled by Automotive News.
By makes, the latest Chrysler increases amounted to $46 for the Chrysler brand, $81 for Dodge cars and trucks and $125 for Jeep. Sales-weighted for the entire group, the increase averaged $82.
Prices for the Chrysler PT Cruiser and Sebring and Dodge Neon and Stratus cars went up $95; Dodge Dakota pickups rose $120; and most Dodge Ram pickups climbed $150. Increases on Jeeps were $60 to $150.
The group did not raise the sticker prices on the Dodge Caravan and Chrysler Town & Country minivans, the Dodge Durango SUV or the Dodge Sprinter full-sized van. Also untouched were the Chrysler Pacifica and Crossfire.