Nissan CEO Carlos Ghosn wants more women as executives and intends to give them more respect in car dealerships.
Ghosn created two teams in Japan, half women, half men, charged with increasing the number of Nissan female execs and improving retail customer service.
"Our image with women is not as strong as it should be," Ghosn says. "We'll work on this first in Japan and then spread it globally."
The groups are currently gathering information and haven't formulated any answers, says Shiro Nakamura, senior vice president of design and head of both committees. Within Nissan, less than 5 percent of managers are women.
In addition, Nakamura says: "We have a lot of complaints from women that they are ignored at dealerships."Younger women are changing society, he added. "They are demanding respect. If we want to grow, we must learn to treat women customers better."