As a third-generation General Motors dealer in a small town of about 25,000, I learned in the early 1990s that J.D. Power and Associates is more interested in lining its pockets (with money) than in providing honest, unbiased reports on the automotive industry.
I came to that realization when I attended a conference held by Power on "one-price selling." The fee for the conference was $750, plus travel and hotel expenses. Several hundred other dealers and I were expecting to learn from Power's supposedly vast knowledge in that area. I was appalled to find that Power had no input whatsoever on the subject, and the conference was just a roundtable discussion for dealers hosted by Power at the dealers' expense.
Power's only "expert" was a dealer in a town of about 3,000 who was using one-price-selling.
That made me suspicious, and Power proved my suspicions to be of merit.
It is high time the automotive industry and the world learns that J.D. Power III knows "dip" about the automotive industry, which is evident by his recent column in The Wall Street Journal.
I agree that it is time for the entire automotive industry to dump Power. (I sold my dealership in December 2002, but I am still very interested in the automotive industry.)