ATLANTA - AutoTrader.com will sponsor TV broadcasts of NCAA basketball games on CBS for the fourth straight year.
The commercials will be broadcast beginning Saturday, Jan. 31. AutoTrader.com also will advertise during the NCAA tournament, which begins in March.
AutoTrader.com, an online classified vehicles sales service, has 2.4 million listings from 40,000 private owners and 250,000 dealers.
Manheim Auctions Inc., the nation's largest wholesale auto auction company, is the majority owner of AutoTrader.com.