DETROIT - The 2004 model year is just a month old, but General Motors already has raised sticker prices an average of $441, or 1.5 percent, an Automotive News analysis finds.
The increases were done in two steps.
Introductory prices of 2004 cars and light trucks rose an average of $318, followed by another bump of $123 in October.
All figures in this article are sales-weighted, but they are not adjusted for changes in standard equipment.
In the 2003 model year, GM had six price increases totaling $911, or 3.2 percent, according to Automotive News.
The Chrysler group also has raised prices twice on 2004 models, but its total increase is far behind GM's.
The revised total for Chrysler is $292 - $241 on intro stickers and $51 later.
Automotive News estimates that the Chrysler group's boosts in the 2003 model year totaled $1,355, or 5.4 percent.
Ford Motor Co. is miles behind both its domestic rivals, but Ford is moving to catch up.
Ford's introductory increase was $46, and in mid-October it raised prices an average of $119, bringing its total for the model year to $165, or about 0.66 percent.
Ford Division prices went up an average of $110 last month; Lincoln posted an average increase of $129; and Mercury raised stickers an average of $252, principally because of increases of $845 on several of its Mountaineer SUVs.
Lincoln and Mercury account for such a tiny portion of the company's sales that their action raised the corporate price by only $21.
Ford Division has 89.3 percent of Ford Motor's sales; Lincoln and Mercury combined have only 10.6 percent.
Sales-weighted, Ford Division contributed $98 of Ford Motor's October increase.
By contrast, Chevrolet is GM's big gun, but it has only 56.6 percent of GM sales.
Automotive News figures show that Ford Motor raised prices an average of $706, or 2.8 percent, during the 2003 model year.
An oddity in Ford Division's October action: The company held the line on new Ford F-150 pickups, but F-150 Heritage pickups went up $100.
The Heritage models are last year's trucks, which Ford continues to build until it reaches full-throttle production on the new ones.