Ford Motor Co. will feature 15 customized 2004 Ford F-150 pickups at the Specialty Equipment Market Association show this week in Las Vegas.
As the featured vehicle manufacturer for this year's show, Ford says it has been planning a big splash by doubling its exhibition space.
"We're going to blow people away with what we're doing," promises Bob Adams, head of Ford's global auto show strategy and concept vehicles. "It's our biggest presence ever at SEMA. The F-150 will be the meat and potatoes of the show."
Aftermarket manufacturers customized all but one of the F-150s in the Ford display. Ford sold the vehicles for $1 to the companies, which customized each with a different theme. The automaker did one itself.