In your Aug. 4 story on the Chrysler group dropping the Voyager minivan, you said the Chrysler group is doing a good job of retaining Plymouth owners since about 35 percent of them trade in vehicles for other Chrysler products.
That is classic marketing myopia. It ignores the fact that 65 percent of Plymouth owners are buying non-Chrysler products.
Killing the Voyager is simply the last act of the unfortunate decision to drop the Plymouth brand.
Think what Plymouth could have been. The value-oriented Plymouth brand, including the Neon; the PT Cruiser (originally intended to be a Plymouth); a full line of price/value-oriented minivans complementing the Town & Country; and a Breeze line, including a convertible.