FRANKFURT - Tighter security is planned for the Frankfurt auto show in September.
"The police presence will increase significantly, particularly in the entrance area," says Kunibert Schmidt, chief organizer of the auto show and managing director of the auto industry association Verband Der Automobilindustrie E.V.
For the first time, visitors' baggage will be searched at the entrances.
At the beginning of the last show two years ago, terrorists attacked the World Trade Center in New York and the Pentagon in Washington. Schmidt says show organizers have learned from the 2001 crisis and communication among police, exhibitors and the show organizers will be improved.
This year's show will include 125 world premieres.
Schmidt says that to increase show attendance, the association for the first time will run a large-scale TV campaign.
The association will show 20-second spots during prime time on two German public TV stations and one private German station.
The TV campaign will run from Aug. 30 until Sept. 8.
Pia Krix writes for Automobilwoche, a sister publication of Automotive News.