DETROIT - Mark LaNeve, marketing general manager of Cadillac, wants 75 fewer Cadillac dealerships in the top 50 U.S. markets.
The brand has about 500 stores in the top 50 markets, he said.
By slimming that total to 425, the remaining dealerships will be stronger financially and better able to deliver high-quality service to customers.
Having fewer but stronger dealerships is one part of LaNeve's long-term plan to compete with the top global luxury brands, BMW, Lexus and Mercedes.
"Is Cadillac back?" LaNeve said. "No, not yet. But we have turned the corner."