TRAVERSE CITY, Mich. - Telematics isn't moving fast enough in the United States for Siemens AG, and it's going to take a lot of collaboration to pick up the pace.
That's because automakers, telematics companies, independent service providers and government agencies must set standards and devise infrastructure financing in order to bring costs down, said Edward Krubasik, executive vice president of Siemens AG.
At the Management Briefing Seminars this month, Krubasik said that he sees four major growth areas for telematics:
1. Traffic management centers
2. Driver assistance systems
3. Electronic toll systems
4. Fleet management systems for commercial trucks.
"It will all start with pilot installations in infrastructure and services," Krubasik said.
"The first pilots we see are from car manufacturers with OnStar and similar services to go it on their own and set up the entire service for their customers.
"To make things cost effective and more universal, we have to have some cities think about solving their traffic congestion problems."
Krubasik said it will take about 10 years for more than one U.S. city to set up a traffic center with display panels that show the volume on intercity highways. The system will tell how many minutes it will take to travel, recommend alternative routes, then send that information to vehicles' navigation systems.
In the meantime, Siemens is capitalizing on toll road business in the United States.
"I see the turnpikes in many of the states as the natural application," Krubasik said.
He said that telematics is about a $3.3 billion annual global market for Siemens.