LOS ANGELES -- General Motors hopes its upcoming fleet of environmentally friendly gasoline-electric hybrid vehicles will help rebuild its sagging market share in California.
GM has just 18 percent of the California new-vehicle market, the nation's largest.
The automaker is conducting a nationwide "tech tour," in which environmental groups, government officials and others can test-drive GM's future hybrid and fuel cell vehicles. The tour stopped at Dodger Stadium in Los Angeles last week, where GM officials outlined the automaker's early plans for California.
"Unfortunately, GM has not been one of the state's favorite automakers in recent years," says Beth Lowery, GM's vice president for environment and energy. "California consumers have a lower opinion of GM and are less likely to consider GM brands than they were even a few years ago.
"The good news is that our hybrid and fuel cell options may well put us back on the map. California is the strongest market for low emission vehicles, and when GM has more low emission offerings, there is no reason that we shouldn't take a bigger share of that market."