TRAVERSE CITY, Mich.-- Telematics isnt moving fast enough in the United States for Siemens AG, and its going to take a lot of collaboration to pick up the pace.
Thats because automakers, telematics companies, independent service providers and government agencies must come together to set standards and come up with infrastructure financing in order to bring costs down enough for most U.S. car drivers, said Edward Krubasik, executive vice president for Siemens AG.
Yesterday at the Management Briefing Seminars, Krubasik said he sees four areas of growth for telematics:
* Traffic management centers.
* Driver assistance systems.
* Electronic toll systems.
* Fleet management systems for commercial trucks.
It will all start with pilot installations in infrastructure and services, Krubasik said. The first pilots we see are from car manufacturers with OnStar and similar services to go it on their own and set up the entire service for their customers. To make things cost effective and more universal, we have to have some cities think about solving their traffic congestion problems.
It will take about 10 years for more than one U.S. city to set up a traffic center with display panels that show the traffic volume on intercity highways, tell how many minutes it will take to travel and recommend alternative routes, then send that information to vehicles navigation systems, he said.
In the meantime, Siemens is capitalizing on the U.S. toll road business.
I see the turnpikes in many of the states as the natural application, Krubasik said, adding that turnpikes will use a combination of technologies, including global positioning system satellites, the GSM cellular telephone communications standard, and microwave transmissions.
Telematics is about a 2.9 billion-euro annual global market for Siemens, with most of the revenue coming from Europe and Japan, Krubasik said.