Cadillac already is competing successfully against the European and high-line Asian brands. The Escalade and CTS are consistently shopped against high-end vehicles.
Our showroom has been frequented by Mercedes, BMW and Lexus owners anticipating the SRX, the XLR, and the 2004 CTS with the bigger engine.
To accommodate our increasingly younger clientele, more than 25 percent of our sales force is under 40. That is compared to 0 percent three years ago.
While Cadillac has a ways to go to, clearly the journey has begun.